Rich+Tone recently created the choreography for Bacardi's Dance Floor commercial.
Shot in the Caribbean, the spot has gone viral and is airing heavily in prime time network and cable television.
The highly stylized and personified dance moves are getting fans to call for sequels to the commercial!
Agency: BBDO
Director: Tom Kuntz
Choreography: Rich+Tone
Music: Jump - Major Lazer Featuring Busy Signal